Top Five Reasons to Support the Women Strong Network Hybrid Trade Fair 2022

The pandemic has brought to light the importance of MSMEs in helping the economy keep afloat. In fact, there’s a need for MSMEs to be revitalized and strengthened for the economy to get back on track and progress. That is why programs that uplift MSMEs should be given focus and support- like the up and coming Women Strong Network Hybrid Trade Fair slated this last week of July. And here are the Top Five Reasons Why:

1. The trade fair is a project of The Women’s Business Council of the Philippines (WomenbizPH)

This means all the difference in the world as this program is strategically conceptualized to address the needs of country’s recovering economy while showcasing female-led micro, small, and medium enterprises (MSMEs)

2. WomenbizPH is THE lead private sector partner of the Department of Trade and Industry (DTI)

Its current goal is to assist up to 120 women-owned MSMEs through the Women Strong Network Hybrid Trade Fair that will equip them with the necessary skills and tools for business continuity in 2022 and beyond.

3. 54% of registered small enterprises are run by women

The trade fair will seek to promote the products of women entrepreneurs to both the local and global markets.

4. The program is a collaboration with industry leaders

These include logistics company Airspeed, Go Negosyo, and the International Labour Association. Airspeed, a part of SM Investments Corporation’s portfolio investments, is a known driver of MSME support in the country rooted in the principles of Airspeed Chairman and President Rosemarie P. Rafael, a fellow lady pioneer in the industry.

Rafael believes: “When people are empowered, it creates an innate desire of self-determination, which when nurtured could translate to positive results. Supporting women-owned businesses help build a ladder for more women to take their vision into ventures and pass on what they learn to empower others to follow suit”.

Earlier this year, Airspeed through its digital arm, Amazing Philippines Digital Economy Corp. (APDEC) partnered with DTI in “Kahanga-hanga PH” .

The program supported local commerce in the tourism industry by taking shoppers on a virtual tour of the Philippines and allowing e-visitors to purchase products via the online platform speedgifts.ph.

5. The trade fair that showcases this thriving community of women entrepreneurs is open to the public

This will be from July 29 to 31 at the Event Area, Building A Lower Ground, SM Megamall, Mandaluyong City. This will be followed by a virtual exhibit from August 1 to 20, 2022. Visit their Facebook page for more information.